about lydia mcwherter.

Lydia McWherter is a Korean-American creative director specializing in brand marketing, strategy, and graphic design in Denver, Colorado. As a first-generation college graduate, Lydia is driven by determination and resilience, continuously striving to excel and succeed in her career. She embraces challenges as opportunities for growth and is committed to making a lasting impact through her work. With a strong work ethic and a passion for learning, Lydia navigates her professional journey with confidence, always seeking new ways to innovate, lead, and inspire others along the way.

After graduating with a degree in Communication Design from the Rocky Mountain College of Art and Design in 2011, Lydia began her freelance design career, working on diverse projects for small businesses and startups in Colorado. In 2012, she joined Aimco, a nationally recognized multi-family company, as a contract graphic designer. Her role expanded in 2013 when she became a Marketing Coordinator at Lewis Roca law firm, where she had the opportunity to expand her skillset in marketing and her strategic thinking and creativity flourished. In 2015, Lydia pursued a graphic design role at PorchLight Real Estate Group, which ignited her passion for design and marketing in the real estate industry.

She joined Oakwood Homes in 2017 as a graphic designer and advanced to Senior Graphic Designer in 2019, Creative and Brand Manager in 2020, and now serves as the Director of Brand and Creative. Her expertise and leadership has driven Oakwood Homes' success as a trusted home builder through impactful brand and marketing campaigns. As Director of Brand and Creative, Lydia leads a dynamic team of graphic designers with an empathetic, collaborative, and authentic approach that fosters creativity and innovation. She adeptly balances creative vision with business goals, ensuring that every project serves customer experience, goals, and aligns with the company's strategic objectives.

Beyond her professional achievements, Lydia regularly participates in industry conferences and portfolio reviews, where she has opportunity to meet others, share her knowledge, and inspire others to find their passions within the world of design and marketing. She has contributed to projects like the St. Jude Dream Home Giveaway and the Rocky Mountain Accounting Conference, and has volunteered for the Art Directors Club of Denver and the Denver Paper Fashion Show.

Lydia is a cancer survivor and is dedicated to living her next phase of life with zest, passion, purpose, and hope. She has helped raised funds for Endometrial Cancer Research and participates in cancer awareness events in Colorado. She believes her work and career is only one aspect of her life, and life is meant to be lived and fulfilling while pursuing all passions. In her spare time, she enjoys traveling, photography, making candles, spending quality time with her family, friends, and two dogs, reading, exploring coffee shops and restaurants, meditating, and being in nature.