I’m an experienced and empathetic team leader with demonstrated history of working as a graphic designer, brand manager, and marketing professional in various in-house marketing teams. I have a balance of a creative and strategic mindset with passion for building and supporting strong teams. I have 15 years of experience managing a variety of design projects as a freelancer and working within in-house design and marketing teams. I am strategy and process driven, detail-oriented, creative, collaborative, with the ability to work independently.

Oakwood Homes, Denver, CO

Director of Brand + Creative • December 2023 – Present

  • Currently spearheading Oakwood’s new brand identity, including logo creation, brand strategy, and creative direction, ensuring a cohesive and impactful visual transformation.

  • Developed the customer journey strategy and creative direction for Oakwood’s Home Release Program, simplifying a complex sales and marketing process to enhance accessibility and customer experience.

  • Art directed and produced two large-scale, multi-day photoshoots, resulting in 300+ assets for use in campaigns.

  • Develops and oversees Oakwood Homes’ brand vision and voice, delivering rich narrative and storytelling with sharp product positioning for all of Oakwood’s homebuilding brands. Drives brand vision and strategy for new product launches and ongoing initiatives. Work cross-functionally with Executive Leaders on brand growth strategy for the company, marketing and campaign strategy, and develops creative content, brand strategy, and brand consistency across all channels.

  • Creative direction and visual storytelling for three video shoots in collaboration with an external video agency, resulting in content for use in paid advertising.

  • Leads and mentors a high-performing creative team, cultivating a strong team culture, fostering team growth, and development opportunities.

  • Partners directly with Executive Leadership to define brand growth strategies and creative planning aligned with business goals, ensuring brand consistency across all channels.

  • Oversees project workflow management, from creative briefs to execution, ensuring smooth coordination between design, digital marketing, and regional marketing leads.

  • Direct and consistent alignment and communication with Digital Marketing Manager to track and make improvements based on customer behaviors to drive traffic and qualified leads on digital marketing efforts, including: optimizing content strategy, messaging strategy, and brand adherence with Google paid search ads, Meta (Facebook and Instagram) ads, and email communications.

Creative + Brand Manager • August 2020 – December 2023

  • Led creative development and provides art direction for all of Oakwood’s marketing campaigns, collateral, digital ads, social media graphics, video content, email design, and email marketing campaign strategies.

  • Works and collaborates cross-functionally with all departments to brainstorm, strategize, write, and present creative briefs to internal stakeholders. Assists marketing and design team on execution of campaign graphics and launch support.

  • Manages a team of graphic designers, providing support and feedback, review of design work, guidance, and development.

  • Oversees brand guidelines, monitors brand materials to ensure all pieces adhere to standards set for all of Oakwood’s family of brands, and implementation of brand strategy for marketing and brand campaigns.

  • Project management, including: ensuring project requests have the required and relevant information from internal clients, delegating projects and tasks to appropriate team members, project timelines, proofing, and approvals. 

  • Copywriting, proofing, and content development as needed.

  • Vendor relations and management.

Senior Graphic Designer • July 2019 – August 2020

  • Worked closely with team leadership to lead creative direction for design requests, including: branding & identity for Oakwood’s communities and internal and national marketing campaigns.

  • Assist Brand Manager on design of sales offices.

  • Management of in-house design team’s projects and timelines.

Graphic Designer • April 2017 – July 2019

  • Responsible for design of marketing and sales collateral, including: environmental graphics, signage, print ads, brochures, digital ads, social graphics, and email design and assist with email campaign strategy.

porchlight real estate group, Denver, CO

Graphic Designer • April 2015 – November 2016

  • Designed logos, signage, flyers, posters, postcards, print ads, and collateral.

  • Assisted team with social media content and posted using Hootsuite.

  • Filmed and edited videos to showcase homes going to market.

Lewis Roca, Denver, CO

Marketing Coordinator • January 2014 – April 2015

  • Managed law firm’s website content and updates through Wordpress, lawyer biographies, and photoshoots.

  • Designed marketing collateral, including: event flyers, print ads, and business proposals.

Aimco, Denver, CO

Contract Graphic Designer • October 2012 – October 2013

  • Designed signage, floorplans, community maps, signage, and collateral.

Select rewards, centennial, CO

Freelance Production Designer • August 2011 – August 2015

  • Flowed copy into books, proofed, and provided print-ready files to printers.

Rocky mountain college of art + design, lakewood, CO

Design Intern • August 2010 – August 2011

  • Designed marketing collateral, postcards, event posters and booklets.

Education: Rocky Mountain College of Art + Design  •  2007–2011
Bachelor of Fine Arts, Communication Design

Professional Development

  • ASCEND Leadership Program, 2024 • Impact Associates, Oakwood Homes

  • Dale Carnegie Leadership for Women, 2018 • Dale Carnegie, Oakwood Homes

Professional Certifications

  • Journey Mapping, Interaction Design Foundation, January 2025

  • User Experience, Interaction Design Foundation, December 2024

  • Google Ads Search Certification, April 2024

  • HubSpot Marketing Certification, 2023–2025

  • HubSpot Digital Advertising Certification, 2023–2025

  • HubSpot Email Marketing Certification, 2023–2025

  • LinkedIn - Advance as a Digital Marketing Specialist, 2023

Professional Skills

  • Visual and Strategic

  • Graphic Design

  • Creative Direction

  • Team Builder

  • Process Oriented

  • Business Aligned

Technical Skills

  • Adobe Creative Cloud: InDesign, Illustrator, Photoshop, Premiere Pro, Adobe Acrobat

  • Figma

  • Canva and Adobe Express

  • CRMs: HubSpot Marketing, MyEmma, Constant Contact

  • Project Management Tools: Lytho, Trello, and Asana

  • Google Ads Platform