Kismet studio | Visual identity

Design: Lydia McWherter
Art Direction: Sarah Choi / IGNITE Collective
Project Objective: Sarah Choi is a marketing consultant and has helped many of her clients successfully launch their own businesses in the last 10 years. She is now launching her own project, Kismet Studio. This project will be a retail space based in Richmond, Virginia and will feature florals, artwork by Korean artists, books, a Korean-style tea area, and spaces for meetings or workshops. Sarah wanted a clean, fresh and minimal aesthetic that also represented her colorfully and visually. The space is soft and features plenty of open space for comfort and gathering.