11TH ANNUAL PAPER FASHION SHOW

Me and a fellow designer and friend, David Laskowski, were approached by the Art Directors Club Denver to create the brand for their 11th Annual Paper Show. ADCD wanted to have a different and fresh look, but also wanted to get back to the roots of what the Paper Fashion Show started as—Denver artists coming together to make beautiful dresses out of paper to support Denver's local talent and to support Downtown Aurora Visual Arts. We decided to take a hands-on approach for the brand. We built each element out of paper and calligraphy. All pieces were photographed and then digitally composed together.

11TH ANNUAL PAPER FASHION SHOW

Brand + Identity Creation: Lydia McWherter and David Laskowski
Art Direction: Art Directors Club Denver / Susan Stites
Our Role: We were approached by the Art Directors Club Denver to create the brand identity for their 11th Annual Paper Show. ADCD wanted to have a different and fresh look, but also wanted to get back to the roots of what the Paper Fashion Show started as—Denver artists coming together to make beautiful dresses out of paper to support Denver's local talent and to support Downtown Aurora Visual Arts. We decided to take a hands-on approach for the visuals. Everything was built and made out of paper and calligraphy. All pieces were photographed and then digitally composed together.